PORTFOLIO
A selection of signature projects reflecting my experience in PR, marketing, and strategic communications — where collaboration, creativity, and data-driven decisions come together
Influencer-marketing
Industries: EdTech, HealthTech, E-commerce, App
Led marketing efforts across the entire marketing and sales funnel — from positioning and messaging to conversion rate optimization and A/B testing — for 6 clients, reaching XXM audiences and generating XXk leads
Key Metrics:
- XXM+ Audience Reach
- XXk Leads and Subscribers
- +30% Increase in Conversion Rates
- XXM Monthly budgets
Special Project
Startup-Seasons accelerator for AI-based startups, Small and Medium Businesses
Led the communications strategy for Startup-Seasons, a federal-wide initiative supporting AI-based startups. Secured backing from the Ministry of Economic Development and My business project. The project reached millions of small and medium entrepreneurs through media and social media channels. The program attracted 30+ industry partners, including from X5 Retail Group, Vkusvill, Malina VC, etc.
Key Metrics:
- XXM+ Audience Reach
- 10 Industry Leaders as Partners
- 30 Startups Supported
Several example publications:
Special project
Web3Week
Initiated and led the Web3Week project — a serief of interviews with the leading blockchain and Web3 experts with 200+ people attended.
Mikhail Upensky
Dmitry Dolgov
Olga Kai
Ales Kavalevich
Vladimir Gorgadze
Vert Dider
Content, blogging and copywriting
Topics: Blockchain, Web3, Product management
In addition to my roles as a website owner and content manager, I have extensive experience writing in diverse styles and formats, including blogs, articles, and more.
Several example publications:
Public and government relations
Global Oil and gas
Drove corporate communications, advocacy, and CSR in the global oil and gas sector, aligning brand messaging and protecting corporate reputation. Managed a $XXXk+ budget and led cross-functional collaboration across marketing, government relations, and external affairs
Key Impact:
- Supported Executive communications in leading industry events (Roscongress etc)
- Developed government relations strategies, engaging 30+ international partners and industry associations
- Advanced a critical regulatory issue through multi-government engagement, ensuring top management participation at key lobbying stages
- Ensuring messaging consistency and brand alignment across 200+ marketing campaigns
- Launched CSR initiatives and produced annual reports, enhancing community engagement