PORTFOLIO
A selection of projects demonstrating how I build, scale, and lead marketing functions. Each case reflects my approach: combining strategic rigor with hands‑on execution.
Marketing Strategy & Operations, Team Leadership, Performance Growth
Industries: B2B / EdTech, HealthTech, E-commerce, App
Role: Co‑founder, Product Director – led strategy, team management (12 experts), and full‑funnel optimization.
Built a scalable acquisition engine using influencer channels for six global clients (B2C, DTC). Managed unit economics and full-funnel optimization — from creative hypothesis testing to conversion optimisation and analysis of correlations between internal client data and performance metrics.
Key Metrics:
- Millions in monthly audience reach
- Thousands of high-intent leads monthly
- 30%+ increase in Conversion Rates
- 6‑figure monthly budgets
- 12 experts in the team
Strategic Partnerships, Community & Ecosystem building
Startup-Seasons - accelerator for AI-based startups
Role: PR and Marketing Lead – owned communications strategy and execution, strategic partnership development, and executive visibility.
Led the communications strategy for Startup-Seasons – – a nationwide accelerator supporting AI-based startups. Secured backing from the Ministry of Economic Development and the My Business project. The accelerator's media visibility reached millions of small and medium entrepreneurs through traditional and social media channels in 89 regions. The program attracted 30+ industry partners, including X5 Retail Group, Vkusvill, Malina VC, and others.
Key Metrics:
- Millions Audience Reach
- 30+ industry leaders as partners and mentors
- 26 AI-based startups supported
Example publications:
Thought Leadership & Community Engagement
Web3Week / AIWeek / Science Pop
Role: Initiated and executed Web3Week — a series of live deep-dive interviews with leading Blockchain and Web3 experts, attracting 200+ attendees and organically building a dedicated community of 500+ members in the emerging tech sector.
Featured speakers: Mikhail Upensky · Dmitry Dolgov · Olga Kai · Ales Kavalevich · Vladimir Gorgadze · Vert Dider
Mikhail Upensky
Dmitry Dolgov
Olga Kai
Ales Kavalevich
Vladimir Gorgadze
Vert Dider
Corporate & Executive Communications, GR & Stakeholder Management
Global Oil and Gas
Role: Public and Government Relations Affairs Advisor – led corporate and executive communications, advocacy, and CSR efforts. Managed a $XXXk+ budget and led cross-functional collaboration across marketing, regulatory, and legal.
Key Impact:
- Orchestrated high-level strategic messaging and managed communications for C-suite leadership at premier global summits and industry events.
- Guaranteed absolute messaging consistency and brand alignment across 200+ marketing campaigns globally, reinforcing corporate tone of voice.
- Developed and executed advocacy strategies, engaging 30+ international partners and ministries to advance critical regulatory priorities.
- Led corporate CSR initiatives, and high-level corporate narratives to enhance community engagement and stakeholder trust.