Professional Experience
SUMMARY
Strategic marketing and communications leader with 8+ years of experience driving strategic communications, brand growth, user-acquisition campaigns, market research efforts and stakeholder engagement. Proven track record of delivering measurable results: 2X lead generation growth, 20% budget optimization, and campaigns reaching 1M+ audiences, driving ~$100mln revenue. Skilled at aligning cross-functional teams, managing multiple vendors, and overseeing budgets exceeding $300K. Domain expertise spans EdTech, FinTech, MarTech, AI, and Oil & Gas industries. Advanced qualitative and quantitative analytical skills enable data-informed decision-making. Fluent English speaker (C2) with strong cross-cultural communication capabilities.
PROFESSIONAL EXPERIENCE
Product Director, Marketing operations, Partner
01.2021 - current
Heat Lead, RU, CY
Led global influencer marketing, branding, and performance campaigns for 6 clients across EdTech, HealthTech, e-commerce, and app development, delivering XXM+ in audience reach and XXK+ leads for B2C clients. Built and managed a remote, high-performing team of 12, ensuring seamless background operations. Orchestrated funnel strategies—from positioning and messaging to conversion rate optimization and A/B testing—to maximize ROI and align with client goals.
PR and Marketing Lead
01.2023 - 11.2024
MIPT — Moscow Institute of Physics and Technology, RU
Spearheaded PR, product marketing, and brand campaigns, doubling leads and generating $XM revenue through targeted strategies, federal PR initiatives, and targeted events. Owned corporate website growth, achieving X2 monthly traffic increases.
Public and Government Relations
08.2018 - 07.2022
ExxonMobil, Moscow, RU
Led corporate communications, advocacy, and CSR programs, aligning 200+ marketing campaigns with global brand positioning and managing a $XXXk+ budget. Led government relations, and executive communications, protecting corporate reputation.
Key Account Manager, Business Development
08.2016 - 08.2018
Intermark Relocation, Moscow, RU
Negotiated corporate service agreements for large enterprise corporations, increasing client profitability by 30% and improving support efficiency by 15% through CRM integration
Researcher
2009 - 2016
Led end-to-end socio-political studies, including statistical data analysis (SPSS), to inform policy and business strategies
EDUCATION
National Research University - Higher School of Economics
2012 - 2019
ABD, Communications, Media and Design
Explored different aspects and history of the emerging field of a socially responsible design and responsible project management.
National Research University - Higher School of Economics
2005 - 2011
Master of Science
Explored factors of economic and political behavioral attitudes of people and its cultural roots.