Professional Experience
SUMMARY
I bridge the gap between high-level strategy and operational delivery. With 12+ years of experience across global energy leader (ExxonMobil), EdTech, B2B, and my journey as a marketing agency co-founder, I specialize in translating complex products into high-growth engines. I find creative, low-resource paths to market leadership where traditional strategies fail.
CORE EXPERTISE:
- Operations & Project Management: organizing cross-functional workflows and building high-performing remote teams with a focus on operational excellence, risk mitigation, and scalability to maximize ROI.
- Product Marketing & Content Strategy: building high-authority omnichannel ecosystems, including UGC, influencer marketing networks, corporate digital platforms, and content production to drive organic growth and brand integrity.
- Strategic Partnerships & Growth: executing non-linear growth projects and alliances that leverage social capital and community engagement to scale without high ad spend.
- GTM Strategy & Data Analytics: delivering data-backed GTM roadmaps and market research to decode consumer behavior, validate product hypotheses, and ensure measurable revenue growth.
Additionally, as an academic researcher, I explore the intersection of disruptive tech and social design, helping businesses build market resilience and trust equity through precision intelligence.
PROFESSIONAL EXPERIENCE
Product Director, Marketing operations, Partner
01.2021 - current
Heat Lead, RU, CY
Led global influencer marketing, branding, and performance campaigns for 6 clients across EdTech, HealthTech, e-commerce, and app development, delivering XXM+ in audience reach and XXK+ leads for B2C clients. Built and managed a remote, high-performing team of 12, ensuring seamless background operations. Orchestrated funnel strategies—from positioning and messaging to conversion rate optimization and A/B testing—to maximize ROI and align with client goals.
PR and Marketing Lead
01.2023 - 11.2024
National Research University Moscow Institute of Physics and Technology
Spearheaded PR, product marketing, and brand campaigns, doubling leads and generating $XM revenue through targeted strategies, federal PR initiatives, and targeted events. Owned corporate website growth, achieving X2 monthly traffic increases.
Public and Government Relations
08.2018 - 07.2022
ExxonMobil, Moscow, RU
Led corporate communications, advocacy, and CSR programs, aligning 200+ marketing campaigns with global brand positioning and managing a $XXXk+ budget. Led government relations, and executive communications, protecting corporate reputation.
Key Account Manager, Business Development
08.2016 - 08.2018
Intermark Relocation, Moscow, RU
Negotiated corporate service agreements for large enterprise corporations, increasing client profitability by 30% and improving support efficiency by 15% through CRM integration
Researcher
2009 - 2016
Led end-to-end socio-political studies, including statistical data analysis (SPSS), to inform policy and business strategies
EDUCATION
Bauman Moscow State Technical University
2022
Advanced Data Analytics
National Research University - Higher School of Economics
2012 - 2019
ABD, Communications, Media and Design
Explored different aspects and history of the emerging field of a socially responsible design and responsible project management.
National Research University - Higher School of Economics
2005 - 2011
Master of Science
Explored factors of economic and political behavioral attitudes of people and its cultural roots.